Flag-football? The NFL aims to include the thrilling sport in the 2028 Olympics


The Olympics are a global sporting event that welcomes nations from around the world to compete against each other. It’s a sporting event that creates new legends and new records while elevating them to legendary status.


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In the meantime, the competition is growing every four years. The last Tokyo Olympics in 2020 saw the introduction of five new sporting events, named skateboarding, surfing, karate, softball and baseball.


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Now there are talks about bringing flag football into the NFL. With plans to expand the sport to a global audience, they believe the Olympics are the best way to improve reach.

Flag football for the 2028 Summer Olympics?

The sport of football is very popular in the United States. However, the scope of the sport is very limited. With the expansion programs, that would be great for the league and the sport. The revenue generated by a global audience would be incredible.

NFL international chief operating officer Damani Leech plans to introduce flag football to the Olympics. A sport similar to American football, they believe it will be the precursor to attracting more audiences to the game. The NFL is looking to get Olympic authorities to research the sport and see what can be done.


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“We have to make the game count. If flag football becomes an Olympic sport, more countries will invest in playing the sport.

It will be a guest sport for the 2022 World Games. Even though the NFL is very famous, American football has not been a recognized Olympic sport since 1932. Therefore, they seek to attract new fans to improve the marketing of the league.

Introducing the NFL to a global audience

The 2022 Super Bowl in Los Angeles saw NFL-hosted flag football matches between the United States and Mexico. Leech talked about the prospects for attracting new fans, as they target around 50 million new fans outside of the United States, over the next 10 years.


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“I think they were impressed with the speed. It’s positionless football where everyone is a receiver and everyone is a quarterback. You see the speed of this one, and it’s entertaining,” noted Leech.

American Football – NFL – Super Bowl LVI – Cincinnati Bengals v Los Angeles Rams – SoFi Stadium, Inglewood, California, U.S. – February 13, 2022 Cincinnati Bengals’ Joe Burrow is sacked REUTERS/Mike Segar

Introducing new sports to the Olympics is a great initiative for everyone involved. It attracts a global audience and generates revenue for the sport. For that to materialize is something we have to wait for. Do you think the expansion can improve?


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