Salt Life Announces Partnership with Sport Fishing Championship


Salt Life®, the performance and lifestyle brand for saltwater activities of all kinds, is thrilled to announce its sponsorship of the Sport Fishing Championship (SFC), a premier deep-sea fishing series comprised of twelve point-based tournaments, culminating in a Grand Champion Angling Team. As the tournament’s premium lifestyle and performance apparel partner, Salt Life will outfit studio talent as well as on-site staff and featured anglers.

“Salt Life was born out of a love for the water. We couldn’t be happier to launch our partnership with the Sport Fishing Championship as the exclusive lifestyle and performance apparel sponsor of the tournament,” said Jeff Stillwell, President of Salt Life “As we continue to grow our performance apparel category, it’s only fitting that we equip some of the best anglers in the world, who will compete in some of the most impressive fisheries in the world.”

The SFC will begin in April 2022 with the Louisiana Gulf Coast Billfish Classic and will continue in Gulf, Atlantic, Mid-Atlantic and Caribbean waters until the final stop of the tour at the San Juan International Billfish Tournament in Puerto Rico. Teams earn points based on their placement in each qualifying tournament and receive additional points for each qualifying catch throughout the season. The SFC awards four winners based on results from the 12-tournament regular season, which includes three fish championship competitions and a points-based billfish championship.

“The Salt Life brand is synonymous with ocean adventures,” said CCC CEO and Commissioner Mark Neifeld. “We are proud to partner with a premier apparel sponsor that truly reflects the bold and fearless lifestyle of our anglers. Together, Salt Life and the SFC will continue to showcase championship performances during the marathon days on the water.

SFC is the first deep sea fishing series to feature live tournament coverage on a leading cable sports network, bringing the adrenaline and excitement of blue water fishing to the masses. CBS Sports Network has agreed to a groundbreaking multi-year deal that will deliver high-stakes action on the final day of each event. Three-time World Sailing Champion, Emmy-nominated television host and Salt Life crew member Peter Miller will host the coverage each week alongside veteran broadcaster Robbie Floyd of SFC Studios.


Salt Life® is a leading ocean lifestyle brand embracing those who love fishing, diving, surfing, beach fun, sun relaxation and everything in between. Founded in 2003 by four water enthusiasts from Jacksonville Beach, Florida, Salt Life has grown through extensive distribution and retail locations coast to coast. The brand’s professional roster includes many athletes, sportsmen and other ambassadors from the worlds of fishing, surfing, diving and music. Salt Life offers omnichannel consumer engagement through its YouTube channel, Instagram, Facebook, in-store activations, and The Daily Salt content portal, which includes the new Above & Below: A Salt Life Podcast and Directories of Captains and Captains. surf instructors.

Salt Life products are available to consumers at, at surf shops, specialty stores, department stores and sporting goods retailers, and at various Salt Life branded retail stores . The brand’s flagship store is in Jacksonville Beach, Florida, where the term “Salt Life” was coined over 15 years ago.


Delta Apparel, Inc., together with its operating subsidiaries, DTG2Go, LLC, Salt Life, LLC and MJ Soffe, LLC, is a vertically integrated international apparel company that designs, manufactures, purchases and markets a diverse portfolio of sportswear from base. and lifestyle apparel under the leading Salt Life®, Soffe® and Delta brands. The company is a market leader in the direct-to-garment digital printing and fulfillment industry, bringing DTG2Go technology and innovation to its customers’ supply chain. The Company specializes in the sale of casual and sporting goods through various distribution channels and levels, including outdoor and sporting goods retailers, independent and specialty stores, top department stores and retailers. mid-level, mass merchants and online retailers, in the United States. military and through its business-to-business e-commerce sites. The Company’s products are also made available to consumers directly through its websites at,, and as well as in its stores brand retail. The Company’s operations are located in the United States, Honduras, El Salvador and Mexico, and it employs approximately 8,400 people worldwide. Additional company information is available at

About the Sport Fishing Championship

The Sport Fishing Championship (SFC) is the world’s premier deep sea angling series, consisting of twelve points-based tournaments culminating in a team of top angling champions. Competitors earn points based on their placement in SFC qualifying tournaments and additional points for each qualified catch recorded throughout the regular season. The top team receives a substantial cash prize and the prestigious SFC Championship Trophy. For more information on the SFC, visit or follow us on social media @sportfishingchampionship.


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