“This has reduced costs, which makes it more inclusive and fits our philosophy as a community service,” he explains.
Four instructors are employed with the life support of 30 volunteers – it takes four for one person to surf the tandem board.
Activity now lasts year-round with Surfability racing sessions on the indoor wave simulator at Swansea Recreation Center Waterpark.
To improve the experience of wheelchair users, he is developing a new body board.
Raising more funds to meet demand remains an ongoing challenge, although new collaborations with physical injury organizations and new product development offer other avenues to scale the business forward.
But Clifford is no doubt that his early days with The Prince’s Trust “learning how to write an appropriate business plan and having a mentor made a huge difference.
“One of the Trust’s Will It Work grants allowed me to test the commercial viability of my adaptive ideas. Without them, I wouldn’t have gotten this far so fast.
princes-trust.org.uk. Backing Youth Ambition, a new partnership between The Trust and Lloyds Bank Group, aims to bring more than 1,000 young people between the ages of 18 and 30 to start their own businesses over the next three years. A donation of £ 1.2million from the bank is backed by support through fundraising, volunteering and mentoring across the UK.