The World Surfing League it’s a lot of things including embattled, incompetent, absurd, silly but it’s, above all, a serial beer polyamorist. The home of professional surfing from 1976 until 2013 hopped into bed with Michelob Ultra, Coopers, 805 and Corona, but to name a few appointments leaving sports pundits in awe.
How do they do?
What is the draw?
Well, those same watchdogs became even more confused and/or worried when, a few days ago, it was announced that the aforementioned Corona had agreed to a multi-year deal with the WSL, even knowing all about the infidelity.
According to the wedding invitation:
The World Surf League (WSL) today announced the renewal of the global partnership with Corona, a global brand of AB InBev, as the Official Beer Partner (outside Australia and USA) of the WSL Championship Tour (CT) for the next three years.
In addition to being the Official Beer Partner, Corona is the Title Partner of Stop #9 on CT 2022, the Corona Open J-Bay, as well as the Presenting Partner of the upcoming Surf City El Salvador Pro presented by Corona (Stop No. 7) and the Oi Rio Pro Presented by Corona (Stop No. 8). Corona’s support also extends to the Challenger Series, where they are title partner of the Corona Saquarema Pro presented by Banco do Brasil.
“The global Corona brand has been part of the WSL family since 2016 and we continue to build on this relationship,” said Cherie Cohen, chief revenue officer of WSL. “Corona shares our passion for the beach, and the strength of their presence around the world, and especially in Latin America, makes it such a powerful partnership. We are both deeply invested in protecting our ocean and our work this season reflects that with plenty more to come.
Corona and WSL share a long-standing commitment to protecting the world’s oceans. For the first time, Corona has officially partnered with WSL PURE as part of the We Are One Ocean initiatives across the Championship Tour. Most recently, at Quiksilver and ROXY Pro G-Land, Corona supported the expansion of the NGO Sungai Watch to set up an ambitious river interception program that will prevent 100 tonnes of plastic from ending up in the ocean. Corona has also partnered with WSL PURE grant recipient Surf Conservation Partnership to expand the initiative to create recycling facilities with local communities and surf camps.
“Corona is a brand born on the beach, so it’s only natural that we’ve been a favorite surfer brand and part of the surfing lifestyle for decades,” said Felipe Ambra, Global Vice President of Corona. “We are thrilled to be working with the WSL to bring the Championship Tour to El Salvador, and we truly believe in the incredible growth opportunities for the sport in Latin America. It’s an exciting time for professional surfing and we’re excited to be a part of it.
Is Corona abused? Does he think the WSL will change?
Any cheap therapist would advise that once a cheater is always a cheater and it’s sad that Corona got bashed, but let’s be there for the inevitable crash and Bud. Love each other unconditionally.
David Lee Scales and I haven’t discussed Corona in our weekly chat, anyway, despite being in the spiritual house of beer. Germany, man. What place. We have, however, discussed the perversion of Swellnet.
Listen now. You know you want it.