Tokyo Olympics: Vero Communications Agency ceases its activities


Lee founded Vero in 2006 after being part of London’s winning bid for the 2012 Olympic and Paralympic Games. The agency went on to work on successful accommodation deals including Rio 2016, Pyeongchang 2018 and Paris 2024, as well as the Youth Olympic Games in Buenos Aires 2018 and the FIFA World Cup 2022 in Qatar. London-based Vero also managed to secure rugby sevens and surfing spots on the Olympic programme. The agency’s recent clients include Baltimore, which is campaigning to be a host city for the 2026 FIFA World Cup in the United States, Canada and Mexico. Vero also worked on Riyadh’s bid for the Asian Games, which saw the Saudi capital win the 2034 edition of the event.

Vero Communications agency ceases operations The agency left the message “Vero Communications is changing…” on its website, while providing the email addresses of its three directors – Heather Rabbatts (pictured above), Sujit Jasani and Clair Ashley.

Vero’s shutdown is not believed to be related to the International Olympic Committee‘s (IOC) overhaul of the Olympics bid process, according to Insidethegames. The IOC’s decision, which effectively reduced the need for communications agencies and consultants, was made with the aim of reducing costs and making staging the Games more attractive to potential hosts.

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