the World Surf League agreed to continue its media rights partnership until 2022 with Australian pay-TV company Foxtel.
Fox sports, owned and operated by Foxtel, is to produce cover for the upcoming WSL Championship Tour with a ‘week-long pop-up channel’ to broadcast each event live and an hour-long event for stops.
Managing Director of WSL Asia-Pacific, Andrew Stark, commented: âWSL is delighted to continue a long and successful relationship with Fox Sports here in Australia. With the introduction of the Rip Curl WSL Finals, 2021 has been one of the most watched seasons in WSL history.
The agreement aims to strengthen professional surfing content on Foxtel and broadcast on Kayo, because fans will be able to watch the Challenger Series throughout the year with the 2022 season streaming over 1,100 hours of WSL content.
âThis 2022 season, which sees the return of fan favorite events to Bells Beach, Tahiti, Indonesia and Hawaii, is set to be the biggest season in league history. To have Fox Sports partnered with WSL again is exciting and seeing our agreement continue to grow speaks volumes about the strength of our partnership, âcontinued Stark.
In addition, the 13-year partnership also sees Foxtel and Kayo promoting the WSL through all-channel campaigns, cross-promotion of major sports, integration into Fox Sports programming as well as the production and airing of a show. preview of the WSL Championship Tour 2022 in accordance with the start of the season. .
Foxtel Group Head of Content Acquisitions – Sport, Adam howarthadded: âWe are proud to continue our long-term partnership with the World Surf League, which will ensure our 2.4 million subscribers have access to the best surf action in the world.
“Being able to showcase more hours than ever before on our platforms also strengthens our commitment to the sport and its passionate fan base.”
The Billabong Pro pipeline, the tour’s first event, kicks off on January 29 next year and follows a week-long pop-up surf channel and season preview on Fox Sports.